Keep Calm London | Brought to you by Yes No Maybe

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Cut and Fit

We only use fine-gauge combed cottons—with a flattering cut for men and perfect fit for women.

Yes No Maybe label

Keep Calm London is the brainchild of Yes No Maybe, our sister company and proud originators of the Keep Calm and Carry On T-Shirt. That’s why they feature this label.


Keep Calm London T’s perfectly evoke the spirit of the original Keep Calm and Carry On WWII poster, rediscovered by our friends at Barter Books. Note the correct typography and print size properly proportioned to the garment—accept no poor imitations!


Our T’s feature colours for everyone; garment-dyed for brighter, softer and deeper tones.

Keep Calm and Carry On in different colours

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